By 23 June, Vote Leave had 620.9k followers across its social media platforms, versus Stronger In’s 595.8k – or 51.9% versus 48.1%, not too dissimilar from the final result. Andre van Loon, Research & Insight Director at social media agency We Are Social, discusses the divergent social media strategies adopted during the referendum campaign. He also notes that the relative online silence today is somewhat … Continue reading The End of the Beginning: Social Media and the EU Referendum